Perplexity on the free and paid consumer plans

The document exists. The ledger fetched it at its publisher and quotes it.

Record ID

AVD-2026-0022

Kind

Consumer tier

Jurisdiction

United States

Last verified

15 September 2026

Added

15 September 2026

• The privacy notice lists improving or creating services and products, including its AI models, among the uses of data collected.
• The notice prints no fixed retention period. It says personal data is kept only as long as necessary to fulfil the purposes in the notice.
• Incognito increases privacy by not saving search activity across use sessions, and is the only content control the notice names.
• Perplexity certifies to the European Union to United States data privacy framework and the United Kingdom extension, and offers copies of its standard contractual clauses on request.

Used for training by default, Retention period, Deletion on request, Storage region and residency, Subprocessor list published, Human review of content, Opt out available, DPA available, Persistent memory across sessions, Last change to the terms. Stated means the document you can open below says it; silent means the ledger read the document and it does not.

Used for training by defaultStated

Yes as a stated use. The notice lists improving or creating services and products, including its AI models, among the purposes for which collected data is used.Perplexity privacy notice, primary source, 8 July 2026.

Retention periodStated

No period printed. Personal data is kept only as long as necessary to fulfil the purposes in the notice, weighed against amount, nature and sensitivity.Perplexity privacy notice, primary source, 8 July 2026.

Deletion on requestStated

Rights are exercised through a data privacy request form, with identity verification, and an appeal route if a request is denied. No deletion window is printed.Perplexity privacy notice, primary source, 8 July 2026.

Storage region and residencyStated

Transfers to the United States are described, with data privacy framework certification for the European Union and United Kingdom and standard contractual clauses available on request.Perplexity privacy notice, primary source, 8 July 2026.

Subprocessor list publishedStated

A subprocessor notification subscription is published alongside the notice in the legal centre, though the notice itself names service providers only by category.Perplexity privacy notice, primary source, 8 July 2026.

Human review of contentSilent

No human review of user content is described anywhere in the privacy notice.Perplexity privacy notice, primary source, 8 July 2026.

Opt out availableSilent

The notice names incognito, objection and restriction rights and revocation of consent, but prints no training opt out setting of its own.Perplexity privacy notice, primary source, 8 July 2026.

DPA availableStated

A data processing addendum is published in the same legal centre, and the notice states it does not apply to the enterprise and API offerings where Perplexity acts as processor.Perplexity privacy notice, primary source, 8 July 2026.

Persistent memory across sessionsSilent

No persistent memory feature is described. The notice records collections, pages and spaces as user created content rather than as a memory store.Perplexity privacy notice, primary source, 8 July 2026.

Last change to the termsStated

The privacy notice prints Last updated 8 July 2026, and states that the effective date is when the current version took effect and the last updated date when it last changed substantively.Perplexity privacy notice, primary source, 8 July 2026.

Product settings and contractual commitments are not the same thing, and this row is where that gap shows. A training control exists in the account interface, but the document that binds the vendor does not name it, and the notice prints no retention period at all. If your policy relies on a toggle, record where the commitment behind it is written, because a setting the notice does not mention can change without the notice changing.

1. Perplexity privacy noticePrimary · 8 July 2026

• VerifiedBusiness tierAVD-2026-0023

  Perplexity enterprise and the Sonar API

  United States · verified 15 September 2026

  The developer documentation states Perplexity does not use customer data to train its models or for any purpose beyond processing the immediate request.

• VerifiedConsumer tierAVD-2026-0001

  ChatGPT Free, Plus and Pro

  United States · verified 15 September 2026

  Training is on by default on the consumer plans. The help centre says OpenAI may use content from services for individuals to train its models.

• Open questionOpen questionAVD-2026-0031

  Who owns the memory record an assistant builds about you?

  Global · verified 15 September 2026

  OpenAI states that even if you delete a chat, any saved memories from it can still be used in future conversations.

• VerifiedAPI and platformAVD-2026-0026

  Amazon Bedrock

  United States · verified 15 September 2026

  Amazon Bedrock uses a zero data retention security model, so by default it does not store model inputs or outputs.

• VerifiedBusiness tierAVD-2026-0025

  GitHub Copilot Business and Enterprise

  United States · verified 15 September 2026

  GitHub states it does not use Copilot Business or Copilot Enterprise customer data to train AI models.

• VerifiedBusiness tierAVD-2026-0024

  Cursor and its privacy mode

  United States · verified 15 September 2026

  The terms of service state that Cursor will not use content to train any AI models unless you have explicitly agreed.