The TAKE IT DOWN Act requires no provenance mark
The TAKE IT DOWN Act is often cited in provenance discussions, and it does not belong there. The enacted text, Public Law 119-12 of 19 May 2025, creates a criminal prohibition on publishing nonconsensual intimate images and a notice and removal duty on covered platforms. It says nothing about marking, watermarking or metadata.
The verdict
Absent
The ledger searched and found no instrument. The record says where it looked and when.
Where the ledger looked: Searched on 2026-09-15: the enacted text of Public Law 119-12 was fetched from govinfo.gov and scanned in full for provenance, watermark, metadata and C2PA. Zero occurrences of any of them. The Act's operative provisions are a criminal prohibition and a notice and removal duty, so no provenance marking obligation exists in it.
Key facts
What the sources say
- Record ID
- CPS-2026-0023
- Kind
- Binding law
- Jurisdiction
- United States
- Last verified
- Added
- The Act is Public Law 119-12, enacted 19 May 2025, from S. 146, titled the Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act.
- Section 2 amends section 223 of the Communications Act of 1934 to add a criminal prohibition on intentional disclosure of nonconsensual intimate visual depictions.
- A full text scan of the enacted law returns zero occurrences of provenance, watermark, metadata or C2PA.
- Its remedy is takedown after the fact, which is a different mechanism from marking at the point of creation and does not substitute for one.
Dimension by dimension
3 dimensions, each one stated, silent or open
Embeds a mark or manifest, Displays or verifies, What it requires. Stated means the document you can open below says it; silent means the ledger read the document and it does not.
- Embeds a mark or manifestSilent
- The Act requires no mark of any kind to be embedded in any file.Public Law 119-12, TAKE IT DOWN Act, enacted text, primary source, 19 May 2025.
- Displays or verifiesSilent
- It requires no display of provenance and no verification surface.Public Law 119-12, TAKE IT DOWN Act, enacted text, primary source, 19 May 2025.
- What it requiresStated
- It requires covered platforms to remove nonconsensual intimate visual depictions on notice, which is a takedown duty, not a marking duty.Public Law 119-12, TAKE IT DOWN Act, enacted text, primary source, 19 May 2025.
What it changes
For a publisher, a platform or a newsroom
Correct the citation if it appears in your policy. A compliance programme built on TAKE IT DOWN is a notice and removal programme, with the response clock that implies, and it will not satisfy any marking duty in the European Union, California or China. The two obligations need separate owners inside an organisation, because one is a content operations problem and the other is an engineering problem in the encoding pipeline.
Sources
What this record was verified against
- Public Law 119-12, TAKE IT DOWN Act, enacted textPrimary · 19 May 2025
Related
Records that sit beside this one
The COPIED Act, S. 1396 in the 119th Congress
United States · verified 15 September 2026
The bill's long title is "To require transparency with respect to content and content provenance information, to protect artistic content, and for other purposes".
The California AI Transparency Act, SB 942 as amended by AB 853
United States · verified 15 September 2026
SB 942 requires a covered provider to include a latent disclosure conveying the provider's name, the system name and version, the time and date of creation or alteration, and a unique identifier.
Anthropic: no published provenance mark
United States · verified 15 September 2026
Anthropic's transparency page was fetched in full and contains no occurrence of C2PA, Content Credentials, provenance or watermark.
Microsoft: Content Credentials on Azure OpenAI images
United States · verified 15 September 2026
Microsoft states that "All AI-generated images from Azure OpenAI in Microsoft Foundry Models include Content Credentials, a tamper-evident way to disclose the origin and history of content".
YouTube: a C2PA manifest can trigger the AI label by itself
United States · verified 15 September 2026
YouTube states it "may automatically apply an AI label on the video player or in the expanded description for: Content that contains C2PA metadata".
TikTok: reading Content Credentials to label uploads
United States · verified 15 September 2026
TikTok states it launched "the ability to read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA)" to auto label content from other platforms.
Cite this record
Free to reuse under CC BY 4.0, with attribution. The record ID CPS-2026-0023 is permanent and is never reused.
- In a sentence
- According to the GAGE Content Provenance Checker (as of 15 September 2026), the take it down act requires no provenance mark.
- APA
- GAGE (Global Academy of Generative-AI Education). (2026). The TAKE IT DOWN Act requires no provenance mark. Content Provenance Checker. Retrieved 15 September 2026, from https://www.gage.academy/tools/content-provenance-checker/records/CPS-2026-0023-take-it-down-act-no-provenance-duty
- MLA
- "The TAKE IT DOWN Act requires no provenance mark." Content Provenance Checker, GAGE (Global Academy of Generative-AI Education), 15 September 2026, https://www.gage.academy/tools/content-provenance-checker/records/CPS-2026-0023-take-it-down-act-no-provenance-duty.
- Chicago
- GAGE (Global Academy of Generative-AI Education). "The TAKE IT DOWN Act requires no provenance mark." Content Provenance Checker. Last modified 15 September 2026. https://www.gage.academy/tools/content-provenance-checker/records/CPS-2026-0023-take-it-down-act-no-provenance-duty.
- Permalink
- https://www.gage.academy/tools/content-provenance-checker/records/CPS-2026-0023-take-it-down-act-no-provenance-duty
Last updated . Every record re verified . The ledger is checked monthly, first Monday, and the same day for any C2PA specification release.
Back to the full ledger, or every record for United States and every binding law record.
GAGE briefings tell you which AI regulation deadlines are coming, what they actually require of you, and when a program opens.