Art. 50 transparency duties
Issuer: EU AI Act: providers & deployers
Date: 2 AUG 2026
Status: UPCOMING in European Union, as of 29 JUL 2026
Chatbot disclosure; machine-readable synthetic-content marking; visible deepfake labels.
The next live deadline, NOT delayed by the Omnibus. From 2 Aug 2026: people must be told clearly when they are interacting with AI (unless obvious); generative-AI output must carry machine-readable marking; deepfakes must be visibly labeled, with a relaxed disclosure mode for artistic or satirical works. Same day, the Commission's GPAI enforcement powers switch on.
What it actually requires (4 provisions)
- Art. 50(1): chatbots must disclose they are AI
- Art. 50(2): machine-readable marking of synthetic content (grace period for pre-Aug-2026 systems ends 2 Dec 2026)
- Art. 50(4): visible deepfake labels; relaxed mode for art/satire
- Breaches fined up to €15M / 3% (Art. 99)
How its status moved
- ADOPTEDPart of Reg. 2024/1689, 1 Aug 2024
- EFFECTIVE2 Aug 2026: 4 days away at verification
- CURRENTOn track, not deferred by the Omnibus
Sources (1)
Art. 50: AI Act: Transparency duties
From 2 Aug 2026: chatbots must disclose they are AI; synthetic content must be machine-readably marked; deepfakes visibly labeled.
The rest of the European Union stack
5 more instruments in this jurisdiction, each with its own status, provisions and sources.
- EU AI Act: Regulation (EU) 2024/1689IN FORCEWorld's first horizontal AI law; four-tier risk pyramid; extraterritorial (Art. 2).
- Digital Omnibus on AI: Regulation (EU) 2026/1744IN FORCEDefers high-risk application to 2 Dec 2027 (Annex III) / 2 Aug 2028 (Annex I); adds nudifier/NCII + AI-CSAM bans (2 Dec 2026); SME simplifications; substance of high-risk duties unchanged.
- GPAI rules (Chapter V) + Code of PracticeIN FORCEDocumentation, copyright policy, training-data summary; systemic-risk tier >10²⁵ FLOPs; open-source carve-out; Meta declined to sign; enforcement powers activate 2 Aug 2026 (Implementing Reg. 2026/1755).
- European AI OfficeIN FORCEEU-level GPAI regulator: evaluate models, demand access, sanction; expanded remit under the Omnibus.
- GDPR Art. 22IN FORCERight not to be subject to purely automated decisions: the ancestor of the rights-based approach.
Where this sits in the wider picture
- The European Union regime dossier gives the doctrine this instrument belongs to, next to the other two jurisdictions.
- The Framework Explorer, filtered to EU lists every instrument in this jurisdiction in one filterable index.
- The governance simulator shows what these rules do to a real AI system, next to what the other two jurisdictions do to the same one.
- The timeline places this date beside what the other capitals were doing that month.
- This sits inside Regulation (EU) 2024/1689. Read the article text itself, with its cross references, in the free EU AI Act Explorer.
Knowing the instrument is step one. Complying with it is the job.
The programs teach the work that follows a rule like this one: classification calls, conformity assessment, filings, documentation, and the judgment to defend every decision.
VERIFIED 29 JUL 2026. Every fact on this page is drawn from the sources listed above and dated to the day it was checked. Study aid, not legal advice: the official texts are always authoritative.